Alex Kitchen strength training at No Limits Performance

Coach · Athlete · Founder

Build strength.
Raise your
standard.

Personal coaching for people who want to become leaner, stronger and more capable—without short-term fixes.

Scroll to discover ↓

The standard

I don't coach from theory.
I coach from experience.

For more than 12 years, I've helped everyday people and athletes become stronger, leaner and more capable. My approach was forged through elite football, endurance racing, business, fatherhood and rebuilding my own life from the ground up.

Read my full story ↗

Where it began

From academy football
to building athletes.

I came through Newcastle United's academy system and played professional football before moving into coaching. That environment taught me what high standards, preparation and honest feedback really look like. They still shape how I coach today.

Alex Kitchen playing youth football against Chelsea

Alex Kitchen training as a professional footballer

Alex Kitchen strength training with dumbbells at No Limits Performance

Built, not given

Strength for the body.
Standards for life.

Training has always been about more than appearance. It builds the discipline, confidence and resilience that carry into everything else. That belief sits behind every person I coach.

12+Years coaching

100Mile ultra finisher

2:57Marathon

Alex competing in an ultra endurance event

Endurance milestones

Built through
consistency.

I use endurance events to test the same principles I coach: structure, patience and the ability to keep moving when things become uncomfortable.

Marathon

Ibiza

3:00

Marathon PB

Edinburgh

2:57

Ultra endurance

100-mile race

2nd place

Ironman

Bolton & Lanzarote

2 finishes

Ways to work together

Choose the level of
support you need.

Train with me at No Limits or work with me from anywhere. Every route has a clear structure and a different level of personalisation.

In-person coaching

Delivered at No Limits Performance, Newcastle.

Private 1-to-1

12-Week Private Coaching

£2,99912 weeks

Three private 75-minute sessions each week, with fully personalised training, nutrition, weekly reviews and progress tracking.

Only two private clients accepted every 12 weeksExplore programme ↗

Flagship programme

90-Day Transformation

£99990 days

Personalised nutrition, structured training, monthly one-to-one sessions, progress reviews and direct accountability.

Pay in full or 3 × £400 · Guarantee appliesExplore programme ↗

Membership

Everyday Athlete

From £145per month

The complete No Limits class timetable, onboarding, InBody consultation, community support and a practical nutrition guide.

3 months £420 · 6 months £799 · 12 months £1,499Explore programme ↗

Looking for a shorter weight-loss intensive? Explore the 6-Week REVIVE programme ↗

Online coaching

Structured support wherever you train.

Programme coaching

Online Coaching

From £3696 weeks to 6 months

A proven FITR training programme matched to your goal, with personalised nutrition, small-group accountability and fortnightly coaching calls.

REVIVE £369 · 90 days £599 · Performance £999Explore online coaching ↗

Premium

Bespoke Online Coaching

From £1,8956 or 12 months

Training built completely from scratch around your body-transformation or endurance-performance goal.

Individual programming · Consultation requiredExplore online coaching ↗

Independent

Training Subscription

£40per month

Choose your own established training programme through FITR and train independently through the app.

Training programme only · No coaching or accountabilityExplore online coaching ↗

Coaching in practice

Personal attention.
A serious environment.
Real community.

Whether you work with me privately or train through No Limits, the standard stays the same: clear coaching, honest feedback and consistent support.

Alex Kitchen coaching a member through a strength session

Alex Kitchen coaching a member during a bench press

No Limits members enjoying a training session together

Real people. Real change.

Results built
to last.

Every transformation looks different because every person starts from a different place. The common thread is structure, accountability and consistent work over time.